cltr;studies
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Emerging Artist Development
monthly listeners
debut EP streams
01; THE CHALLENGE
Aaron Page began without an established audience but with compelling music and a strong artistic story. The challenge was to build a recognizable R&B identity and turn discovery into an engaged fanbase.
02; THE STRATEGY
We developed a positioning strategy grounded in contemporary R&B, devotional intimacy, and emotionally direct songwriting.
“Lord Knows” became the entry point for audience growth.
Through high-retention hooks, repeatable short-form content frameworks, and narrative-led digital marketing, we built an ecosystem designed to turn viral discovery into audience loyalty.
03; THE IMPACT
200K+ monthly Spotify listeners developed from a small initial audience
100K+ cross-platform audience
26M+ on-demand streams across the debut EP
10M+ streams on “Lord Knows”
Multiple viral surges driven by repeatable content strategy
Tour support for PARTYNEXTDOOR and Bryson Tiller
CAMPAIGN LINKS
R&B Radar / X
Let’s make the shift