cltr;studies
;
Breakthrough Growth
streams
tickets sold across two headline tours
01; THE CHALLENGE
With a modest $15K marketing budget, the objective was to turn passive virality into a sustainable, long-term artist business.
02; THE STRATEGY
We architected a repeatable content system focused on high-conversion hooks and audience development rather than simply maximizing views.
While Sawyer toured with YUNGBLUD, the system leveraged a Johnny Cash cover that generated more than 22M views and contributed to a direct partnership with the Cash/Carter Estate.
03; THE IMPACT
$15K marketing budget
130M+ streams
Nearly 50K tickets sold across two headline tours
22M+ views on the Johnny Cash cover
Cash/Carter Estate partnership
Opening performances with YUNGBLUD
THE TAKEAWAY
CAMPAIGN LINKS
Let’s make the shift