Culture moves. We move with it;
Audience → Position → Strategy → Culture → Scale
01; cltr;studies
02; THE PHILOSOPHY
Traditional marketing often separates brand strategy, audience intelligence, content and cultural relevance into separate functions.
Marketing Consultancy + Fractional Marketing
From positioning and go-to-market strategy to audience development and campaign planning, we build the strategy, systems and roadmap behind growth.
Explore Strategy →
Content Strategy + Audience Activation
We build content ecosystems designed around how audiences actually discover, share, participate and convert.
Explore Content + Culture →
03; WHO WE WORK WITH
Understanding your audience, finding your position, and building marketing that people actually care about.
Brands
Entertainment
Artists + Talent
Startups
Management + Creative Teams
Cultural Organizations
04; HOW WE THINK
cltr / intelligence
shft / culture
Understand who we’re speaking to.
Determine the opportunity.
Build the roadmap.
Create the ideas and content people want to participate in.
Identify what’s working and amplify it.
05; STUDIO
Book focused strategy time or access practical playbooks.
cltr;shft / EDU
The Next Generation of Culture Starts Here.
Real-world creative industry guidance for emerging artists, creators, and future industry leaders.
06; ENGAGEMENT MODELS
01 /
For specific launches, campaigns, audits or strategic initiatives.
02 /
Embedded senior marketing leadership for growing organizations and teams.
03 /
Strategic partnership for teams that need recurring counsel, planning and optimization.
04 /
Integrated engagements combining strategy, content and audience development.
Tell us what you’re building →
07; NEW YORK × LOS ANGELES
Atika Lynch
NYC
Co-Founder & Head of Audience Growth and Culture Strategy
David Wilson
LA
Co-Founder & Head of Content and Culture Strategy
Culture moves fast. Get the insights, strategies, and perspectives shaping what’s next.