cltr;studies
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Cultural Discovery
covered the track
Spotify Artists to Watch
01; THE CHALLENGE
In September 2025, an emerging opportunity was identified around a high-retention hook in Hudson Freeman’s unreleased song “If You Know Me.”
02; THE STRATEGY
After identifying early engagement momentum, we developed a creator-amplification system intended to accelerate discovery and create repeatable social engagement.
The campaign generated momentum around the track, which was subsequently covered by John Mayer on Instagram.
03; THE IMPACT
John Mayer covered the track on Instagram
Spotify Artists to Watch for 2026
Sold-out North American tour
Opening slot for Mumford & Sons
Let’s make the shift